The 4th Intra-African Trade Fair (IATF) serves as a privileged showcase for Algerian companies seeking to strengthen their presence in African markets and become export leaders, according to officials and executives from national public and private companies.
These operators, interviewed by APS, praised the qualitative improvements achieved across various sectors in Algeria, which now enable them to meet international standards and access new markets.
The most heavily represented sectors include electronics, electrical equipment, cement, textiles, and hardware and pharmaceuticals.
According to industry leaders, these sectors have genuine advantages for boosting “Made in Algeria” competitiveness across the continent, both through the Fair and via opportunities from the African Continental Free Trade Area (AfCFTA).
Sidi Bendehiba Industrial Group (GISB), based in Mostaganem, exemplifies this momentum.
Founded in the 1960s, this private group has been exporting to several African countries for about a decade, including Senegal, Burkina Faso, Sudan, Côte d’Ivoire, and Ethiopia.
According to Vice President Mohamed Khelifa, GISB offers a comprehensive range of electrical products (wires and cables, transformers, lamps, outlets, switches, renewable energy equipment.)
“IATF opens new horizons for our exports. We’ve made many promising contacts,” Khelifa noted, emphasizing that Africa’s potential remains enormous, especially in energy, while the domestic market is becoming saturated.
Currently, exports account for nearly 10% of the group’s revenue, which signed a major USD480 million contract with African company Sogelux on Sunday during the Fair and aims to strengthen its West African presence.
Condor Group is using IATF to expand its partner network and showcase innovations, particularly in central air conditioning for large businesses and government offices. “Several African operators have approached us about distributing our products,” said Deputy CEO Mohamed Salah Daas, announcing that six new export contracts worth over USD50 million will be signed Monday with Egypt, Tunisia, Libya, and Mauritania.
He also noted that Côte d’Ivoire and Senegal have expressed interest. Condor has already generated over $100 million in export revenue in the past three years.
