Algeria’s Presidential Election : Widespread Use of Social Media Dominates Campaign

The campaign directorates of the candidates for Algeria’s September 7 presidential election are heavily relying on social networks to engage with the electorate. With over 25 million social media users in the country, these platforms provide a rapid and interactive way to reach large segments of the population, particularly the youth who make up more than 70% of Algeria’s population. While traditional media such as television, radio, and print remain important, social media’s immediacy and interactivity make it a key component of campaign strategies.

Samir Aggoune, the communication coordinator for independent candidate Abdelmadjid Tebboune, emphasized the complementary role of traditional and social media in delivering election programs. He noted that integrating social media into their strategy allows citizens to gain a comprehensive understanding of the candidate’s promises, ensuring that they remain central to his campaign. Social networks, therefore, enhance the reach and impact of campaign messages.

Specialized teams have been assigned to manage the dissemination of content across different platforms, tailored to their specificities. The campaign’s digital presence includes speeches, meetings, and other activities, ensuring widespread visibility and engagement with the electorate across both digital and traditional channels.